About Me
- Michael Chinnici
- New York, NY, United States
- I enjoy exciting challenges... turning dreams into reality, and bringing the next great idea to the world. I create, build and run businesses. In 1982, I founded my first ad agency called Chinnici Direct. In 96 Icon Digital and in 98 M2 Design Group. In 2000, I sold Chinnici Direct, but stayed on as CEO. In 2005 my desire to "change the face of the ad agency" led to... SCUDERIA O2 [Italian for Team Oxygen]. Scuderia O2 was a new kind of animal. A Hybrid of sorts. Part virtual, part not. A cross between the aerodynamic and fuel efficient creative boutiques and the gas-guzzling Goliath's of the “so-called” integrated advertising agencies. Today I run a NEW Digital Social and Viral Marketing Agency called Red Octopus, and loving the exciting world of digital marketing. I'm also Professional Photographer with over 25 years of experience in Motorsports, Fashion and Landscape. Ask me more about our Mediterranean Photo Adventure Workshops.
Laguna Seca
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